20% Out of the total amount of water present in the human body, this is the percentage contained in the skin.
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The sensitive skin epidemic is upon us. Over 60% of people now suffer from prickling, itching and stinging on a regular basis. And urban life only exacerbates the issue: every day, pollution and city residues adhere to skin and induce micro-inflammation, accentuating its sensitivity.
Keeping sensitive skin in its safety zone
With so many textures, fragrances and finishes on offer, the sensorial experience of skincare can be a moment of pure indulgence. But for women who have sensitive skin, with its fragile barrier and reactive nerve endings, the cosmetics aisle can feel like a minefield!
Countless brands lay claim to ‘no nasties’ formulations, yet products can fail to live up to expectations, triggering sensitive skin to react with prickling, stinging and redness.
Vulnerable to external aggressors, sensitive skin lives by the mantra “less is more” and truly requires the most expert care. Read on for a practical guide on how to navigate through the choices and find the right products to help your sensitive skin stay in its safety zone.
“I take care of my sensitive skin. It deserves it!"
Julie has always had sensitive skin. To soothe her skin and reduce its sensitivity she decided to consult a dermatologist.